Before we ever welcomed brides into Loveliest, we experienced it ourselves—as a bride and her mom.

Meet Sarah & Margaret

When Sarah became engaged, Margaret and Sarah began searching for her wedding dress together. After visiting several bridal shops, we found Loveliest — a place that felt calm, personal, and welcoming. It was here that Sarah found her wedding dress, and where we experienced a bridal appointment we will never forget.

Not long afterward, an unexpected opportunity arose to purchase the boutique. After much prayer and consideration, we purchased Loveliest with a simple hope: to preserve everything we had loved about it while thoughtfully making it our own.

Over the years, we've thoughtfully shaped Loveliest around what we were searching for as a bride and her mom. The experience we found here continues to shape the one we hope every bride has.

We know what it feels like to begin this journey, and we'd love to help you find a dress that feels like you.