Before we ever welcomed brides into Loveliest, we experienced it ourselves—as a bride and her mom.

Sarah and Margaret, the owners, standing outside Loveliest Bridal Boutique, Sarah in a white wedding gown holding a bouquet, and Margaret in a pink dress, smiling for the camera.

Meet Sarah & Margaret

When Sarah became engaged, Margaret and Sarah began searching for her wedding dress together. After visiting several bridal shops, we found Loveliest — a place that felt calm, personal, and welcoming. It was here that Sarah found her wedding dress, and where we experienced a bridal appointment we will never forget.

A bride and an older woman, possibly her mother, standing outdoors on a grassy lawn with a large brick and white house in the background. The bride is holding a large bouquet of white, blush, and purple flowers, wearing a white wedding gown with lace details, and smiling at the camera. The older woman is wearing a pink floral dress and also smiling.
Sarah in a wedding dress smiling as she prepares for her wedding, with her mom Margaret helping her in a softly lit room with a bed, lamp, and potted plant in the background.

Not long afterward, an unexpected opportunity arose to purchase the boutique. After much prayer and consideration, we purchased Loveliest with a simple hope: to preserve everything we had loved about it while thoughtfully making it our own.

Over the years, we've thoughtfully shaped Loveliest around what we were searching for as a bride and her mom. The experience we found here continues to shape the one we hope every bride has.

Bouquet of pink and white roses with green leaves, arranged on white draped fabric.

We know what it feels like to begin this journey, and we'd love to help you find a dress that feels like you.